Tokyo Moulding Company in Malaysia

1. 0 Introduction This is a study about the worldwide expansion activity of a firm in Asian region. The basic motive or aim of this study is to gain extra knowledge on international business management throughout the interview with the decision maker of that particular internationalized firm. Basically, all basic information obtained is generally come from the interviewee. Nevertheless, we had some help from the internet as well in conducting this study to enhance all the missing point that we might not consider during the interview.Next, from all information we obtain from any resources, we had done an analysis on this internationalized firm, Tokyo Mould Shd. Bhd. The tools used in the analysis include SWOT analysis, CAGE framework and market entry strategy to conduct a full analysis on all aspect regarding the strength, weakness, opportunity, threat, cultural influences, political issue, geographical issue, economical issue, and entry mode or strategy imply.During analysis by using the tools that mentioned earlier, each tools will explain the issue in detail including the advantages or disadvantages, reason and etc, to ensure reader to have a perfect understanding from all aspect such as strength of company, weakness and etc. All explanation is based on facts and data obtained. Extract from analysis tools, we are able to categorized the priority of this firm in this market or industry, able to identify the problem faced by this firm as well and determine the strategy to overcome the problems or obstacles along the path in international business.Next, we will conduct some recommendation for this particular company by suggesting some ideas which are able to improve company operations and some idea to fix some of the problems that occur to this company. Also, some personal opinion such as agree in some business strategy done by Tokyo Mould is listed in the recommendation part. Finally, we conduct a conclusion from overall data obtain by inserting brief justifica tion base on analysis, suggestion and recommendation to finalize our case study. 2. 0 Company Background Tokyo Mould Shd.Bhd is small and medium enterprise which mainly focus on Moulding business. It is currently located at Pulau Pinang, Malaysia. It is establish since the year 1985 according to our interviewee, Mrs. Lim Siew Lee. Mrs. Lim Siew Lee is one of the present owner of this company. She is the wife of the owner of this company and she had worked in this company for 20 over years with her husband. Her main duty in this company are accounting, managing staff, financing and others documentations work task. Basically, Tokyo Mould Shd. Bhd have clients from oversea including Thailand, Japan and U.K which Japan is the main customer. Japan is the first country Tokyo Mould approach due to the introduction from others business partner. The first deal was made with Japan after the inspection of Tokyo Mould’s product quality by a Japan representative which came to Malaysia to examine not only the product quality but as well as the whole operation environment indeed. Fitting all the requirement of Japan is the main reason of the success of Tokyo Mould to enter the Japan Market. Exporting is the entry mode for Tokyo Mould to internalized the business.The reason for using such entry mode is because this company had experienced failure by forming joint venture with others before. It was 10 years ago from present that this company is actually form a joint venture with LEE HENG Mould Sdn. Bhd. Back then, business was corrupted due to economic crisis and forming joint venture doesn't seems to have any help in overcome the problems. Instead, it is a burden when problems occur to the joint venture partner according to Mrs. Lim. Also, Tokyo Plastic Mould Shd. Bhd is the previous company name before the business corrupt due to economic crisis.In present, Tokyo Mould is now strive to achieve the best services and create the best product quality and aim to expand bus iness by establish own subsidiaries at foreign region in the future. 3. 0 ANALYSIS (Tools) We have interviewed one of the decision makers of Tokyo Mould Sdn Bhd and discovered issues faced by the company. From there, we did a few analyses to help overcome those issues that the company is encountering. Firstly, we started off with the SWOT analysis. 3. 1 SWOT STRENGTHS- most affordable and reasonable price- using U.S dollar currency for business transaction – experienced (20 years)| WEAKNESSES- brand not famously well-known in the foreign country- manufacture imperfect pattern (loses money)- late payment by the debtor| OPPORTUNITIES- capable for global expansion- growing future revenue| THREATS- competitors (product volatility, competitive prices)- economy crisis| 3. 1. 1 STRENGTHS Tokyo Mould offers the most affordable and reasonable price compared to other companies from the same industry.The price factor enables Tokyo Mould to compete with other competitors in the market. N ot only that, this advantage leads to customer preferences to be in the list of choices for company selection. Many business organization’s aim is to ensure that the profit of the product is more than the cost of the manufacture. Plus, every business transaction that Tokyo Mould deals with the international company is using U. S dollar currency. According The Star Online, 1 U. S Dollar is equivalent to RM3. 1590. (The Star Online, Retrieved 4th November 2011 from Exchange Rate) Website: http://biz. thestar. com. y/business/exchange. asp. It is an advantage for Tokyo Mould because by using U. S Dollar, it is easier to standardize its mould cavity and their values. Not forgetting, one of their strengths of Tokyo Mould is their expertise in this business. Tokyo Mould has been running in the market for 20 years now. This clearly shows that they are experienced and professional in their business line. 3. 1. 2 WEAKNESSES Even though Tokyo Mould has been in the market for 20 years b ut its name is not widely known by the public especially in the foreign country. This is due to the existing company from the same business line.Most probably is because of the poor marketing strategy by Tokyo Mould. They mainly focus on the ongoing process and try to maintain their loyal customers. Another one of their weaknesses is that the defect product caused by the worker. Sometimes during the Moulding process, the outcome of the pattern is not perfect as its design. Therefore, the product cannot be used and been rejected. This cause loses of money to the company. Most difficult part of this business is the late payment by the debtor. Tokyo Mould has to tolerate to the policies and procedure of the debtor.There are companies which apply to the finance policies and procedures of payment after 45 to 180 days depending of the total amount of the product purchased. 3. 1. 3 OPPORTUNITIES By doing this business, it has a great opportunity for Tokyo Mould to expand its business globa lly. Tokyo Mould’s business has gradually growing and earning profit as the years goes. Many international companies prefer to import products from Asia countries because of lower cost expenditure. Tokyo Mould is capable to fit in the criteria as they have full equipment and labor force to conduct the business.In conjunction with Tokyo Mould’s objective to gain more profit, fame and resources, going global gives a great opportunity for growing future revenue to expand its company globally. 3. 1. 4 THREATS Most threatening factor that Tokyo Mould is facing frequently is the competitor from the same company such as Sony and Broubybrown. Competitors produce more advanced and creative products seasonally. Not forgetting, competitive prices by the competitors. It is difficult for Tokyo Mould to decide on the best price to compete with others. Plus, the condition of the economy is unpredictable.Tokyo Mould has encountered economic crisis in the year 1990. That causes them a down fall but fortunately due to the economy stable come back, they are doing fairly well now. 3. 2 CAGE distance framework. CULTURE- Fulfill promises- Prefer things get done on time- Tokyo Mould priorities customers need| ADMINISTRATIVE- management policy not affected- minimal tax charges| GEOGRAPHICAL- prefect courier services so far- forgivable delay if occurs| ECONOMIC- using U. S dollar currency- economic crisis- loses money due to defect | 3. 2. 1 CULTUREThe Japanese customers are quite fussy in making deal. However, it is a good thing for both parties. The Japanese want their products to get done on time and do not give in to any delay and defects of the products. By this culture, the Japanese managed to get their things done in time whereas Tokyo Mould can proceed with other deals. Plus, Tokyo Mould priorities their customer and always try their best to fulfil customer needs. Tokyo Mould is towards allocentric. Tokyo Mould concerned with the interests of others instead of on e’s own. 3. 2. 2 ADMINISTRATIVEFor administrative issue, it does not affect the international business in terms of company policy as well as political issue or government invention. Basically, company policy do not affect business in overseas as it's only affect domestic region. Company policy of Tokyo Mould mainly focuses on employee commitment in aspect of work efficiency and personal attitude. All rules are generally similar with every small-medium enterprise as there will not much affect oversees business. As mention, Tokyo Mould chooses exporting as entry mode but not establish subsidiary in foreign region.Therefore, company policy doesn't affect much is because there is no foreign employee exist which they might not familiar with company policy as each company policy different from another especially in different country. As for political issue or government intervention, it is again because of the entry mode is exporting. There are only a few tax might charge along wit h transportation fee. Otherwise, there is not much issue occur according to our interviewee. 3. 2. 3 GEOGRAPHICAL For Tokyo Mould, there is not much geographical issue to be concern or causes trouble in business operation according to Mrs.Lim. In fact, she mentioned that she was very please and satisfies with current courier services. The basic exporting method is by using courier services such as FedEx Malaysia. From information obtain, there is seldom mistake happen before till present day. Only some small matter such as delay which is forgivable as it’s mostly causes by unexpected incident such as weather. Generally, geographical issue doesn't cause much trouble to Tokyo Mould is because Tokyo Mould does not have any subsidiary or forming any joint venture with foreign region.It is believe that only having subsidiary or joint venture with foreign country will cause troubles such as information delay due to high range of geographical area, transportation issue or delay in r ecovering data when a subsidiary incur a error of system with all information erased. 3. 2. 4 ECONOMIC Basically, Tokyo Mould uses U. S dollar currency for every business transaction. Tokyo Mould does not have problem with that as it they consider it as one of the advantage to earn more. However there is one threatening issue is the economy crisis.They have once experienced it and this situation is barely avoidable. It is part of business risk. 3. 3 STRATEGIES One of Tokyo Mould strategies for global expansion is by exporting. They started off with Japan and then followed by the U. K and Thailand. They use courier express such as DHL. So far their record is good and hardly any complaint is filed against the product and services of the end molding products. Tokyo Mould is more to direct exports where direct marketing and selling to the client is practiced. Tokyo Mould would not consider joint venture at this moment due to history.They have joined venture with LEE HENG Sdn Bhd that fo cuses on plastic, injection and molding but alas their business failed due to economic crisis. They lose a huge amount of money and forced to shut down the company. It was a crucial time for the Tokyo Mould owner. Currently they are not planning to have subsidiaries in international company because they have insufficient financial aid to set up their company in those respective countries that is dealing with right now. Maybe in the future, Tokyo Mould would consider this strategy once the Penang Company is really stabilized in domestic market.The co-owner, Ms Lim Siew Lee advised us that networking is the key in doing business internationally. This is so because the help of other big company has help SME Company like Tokyo Mould to experienced a chance to deal with international client. Furthermore, we are advised to be humble when doing business and keep our words with the clients. 4. 0 Recommendation (Analysis) After the SWOT and CAGE framework analysis, in my perspective, there a re some plans should be implemented by Tokyo Mould Sdn. Bhd. Firstly, Tokyo Mould an be consider is a very successful although this company does not have a very proficient business website, as Mrs. Lim told us, the most of the customers are introduced by others bigger company or business partner. Business website can be said have the potential for reaching a wider audience, regarding this, Tokyo Mould should upgrade their internet site about own company business, With a more proficient internet site, the product or service is accessible easily, the loyal customers or potential customers can 24 hours a day, 7 days a week update the Tokyo Mould latest information.These can convenience communications between Tokyo Mould and its customers in order to build a better business relationship around the world. Besides that, the reputation of the company can be increase, gained competitive advantages and can save a lot of money in communication and administrative cost through creating a qualit y business website. Secondly, after they start up the business, Tokyo Mould already entered their business in certain overseas countries such as Tokyo, Thailand and also UK, we can see the financial for this company can be consider stable.As Mrs. Lim mention earlier, the prices they offered enable Tokyo Mould to compete with other competitors in the global market and this advantage leads to customers preferences to be in the list of choices for company selection. Hence, Tokyo Mould can expand their business to other foreign country such as Indonesia, China and so on. Since the reason made Tokyo Mould move to international expansion is to gain more profit, fame and resources in the future, the company should take this action in their consideration in order to achieve to goals.Thirdly, from before till present day, Tokyo Mould only used exporting through courier express as their entry mode to enter international market. As Mrs. Lim mention earlier, this is because previously they trie d joint venture with other similar company and it doesn’t work so well. In my perspective, Tokyo Mould should try again joint venture with company that located in foreign countries, joint ventures often relate to the whole enterprise and could be the viable option to grow Tokyo Mould business without sacrificing what they have already built instead of a company may have less control when exporting their product into a foreign market.However, although joint venture more control is exerted, but the level of risk is also higher compared with through exporting. Last but not least, since the economic crisis issues if one the problem that Tokyo Mould often worrying, the company should control very well in their finance situation and cash flow in order to faced this kind of problem. As a conclusion, these are the suggestion and recommendation we can provide to Tokyo Mould Company after the interview analysis which is to create a more quality business website, expand business to more foreign country and also try to build joint venture with other foreign or local company. . 0 Conclusion As a conclusion, Tokyo Mould is a quite successful company in Moulding industry. Since the performance of the company keep growing in these few years, the company has the potential to become a bigger company in order to gain more profit, fame, and resources and also qualify to compete with their competitors. However, we discovered that are some challenge and obstacles encountered by Mrs. Lim such as economic crisis, Mould dimension defect and also competitors in running the company that are related with boots up the company performance.Besides that, networking is very important for Tokyo Mould as it is the tools to gain more international business regarding to its company performance. As Mrs. Lim mention earlier, networking, humble, keep the words is the key focus in doing business internationally, with the help of the business partner, Tokyo Mould only will have the chance to de al with international client and also expand the business globally.Moreover, every company have their strengths to cover up its company weaknesses, hence, Tokyo Mould must maintain its company strengths to conceal its company weaknesses, also keep seeking for the incoming opportunity to growth up their business and be aware of the uncertainty threats that will affect to their company business. By the way, when Tokyo Mould entered in international business, culture, administrative, geographical and economic issues should always in their mind to ensure no misunderstanding, misleading and miscommunication while making business with overseas clients especially Japan clients.Last, like I mention in recommendation, in order to get a better company performance, the company can create better quality of business website, try to joint venture with other company, and also expand the business to more overseas country. However, there is definitely barriers will incur when wider the business, the company can try to figure out the problem by using suitable strategy in order to overcome such barriers. 6. 0 References 1. (Banking, 2011) Banking, M. (2011). Exchange Rate. Retrieved November 08, 2011, from The Star Online: http://biz. thestar. com. my/business/exchange. sp 2. (Contact :Tokyo Mould Industries, 2002) Contact :Tokyo Mould Industries. (2002, March). Retrieved November 2011, from Tokyo Mould Industries: http://tokyolow. asiaep. com/contact. htm 7. 0 Appendices 7. 1 Verbatim Chris : Good morning madam Mrs.. Lim : Good morning Chris : Can you please introduce yourself? Mrs. Lim : Ok, my name is Lim Siew Lee, I’m one of the owner of this company, I’m 47. I’m also the wife of the company. Chris : Can you briefly tell us that what is your education background and your working experience in this particular company? Mrs.Lim : Well, my education background is only Form 5, I had worked in this company for 20 over years. My main duty in this company is acc ounting, managing staff, financing and also some documentation. Chris : Can you briefly tell me your company background? Mrs. Lim : Ok, as you know, my company is Tokyo Mould Shd Bhd. Our company mainly focus on Moulding business. We have clients from overseas like Thailand, Japan and U. K. We had established this company around 20 over years. 10 years back, our company name is Tokyo Plastic Mould Shd Bhd, that time we joint venture with LEE HENG Mould Sdn Bhd, the previously company ainly focus on plastic, injection and Moulding, but during the economic crisis time, we faced some financial problem and forced to shut down the company. After few years, we start up a brand new Mould company which is the current company. Chris : Ok, can you tell me which country is your company first internationalize? Mrs. Lim : Well, Japan is the first company we internationalize, because we get to know the first Japanese client from other business partner. After the Japanese client come to observe ou r product and service, they deal the first Moulding business with us and so on.Chris : So what is the reason had made your company move to first international expansion? Mrs. Lim : Because we want to gain more profit, fame and resources and our company now located at Penang, there are so many competitors existing like Sony, Broubybrown and so on. Chris : Which entry mode did your company use to expand internationally? What I mean is through something like exporting? Joint venture? Subsidiary? Or else? Mrs. Lim : Well, we only use export as our entry mode. This because previously we tried joint venture with other company, but it seem doesn’t work so well.So now we only export our Mould through courier express. Chris : Is there any advantages or disadvantages by using export as your entry mode? Mrs. Lim: For the advantages, can say all of our business transaction currency is using U. S dollar, this is easier to standardize our Mould cavity and their values. For the disadvantage s, can say is the duration of receiving payment is longer than the local transaction. Like for example, the duration of receiving payment will normally up to 180 days. Chris : Besides that, to which country your company export too? Mrs. Lim : As I mention earlier, we also export our Mould to Thailand and U.K too. Chris :Ok, when you expand your business globally, what is the strengths, weaknesses, opportunities and also threats of your company in foreign market?. Mrs. Lim : Well, for the strengths, I can said that our Mould are more cheap compare with other bigger company. For weaknesses, I can said that our company popularity is not high as other bigger company, so sometime the foreigner not even know our company name. for the opportunities, I think our company might have chance to be like other bigger company someday, since this company business is keep growing.Threats, there are some larger company sometime will lower the market price and this will effect to our selling price as well as our profit. Chris : Is there any cultural or political issue will effect to your business when exporting Mould to foreign market? Mrs. Lim : Ya , sure, like cultural, the Japanese client prefer we can produce Mould to them on time. They might be unhappy if we delay our exporting our Mould to them. For the political issue, not much actually, there is no extra taxes as well. Chris : is there any geographical and economic issues will effect to your business globally?Mrs. Lim : Well, so far no. we very please with the courier express service, there is no any mistakes happen before. For economic, as I mention earlier, the U. S currency is actually give advantages for me to earn more. Chris : Ok, is the any other problems or challenges that might effect to your business globalize? Mrs. Lim : So far as I mention earlier, the competitors might be the big problems that we faced. Economic crisis also is one of the issue that we always worrying, this is because we faced this kind of ex perience previously and the company forced to shut down eventually.There is also sometime the Mould dimension might defect and cannot be use, so we have to redo the Mould, this will increase our cost and reduce our profit. Chris : Last, do you have any suggestion in doing global business or any extra information which like to share with us? Mrs. Lim : I can said networking is the key in doing business internationally, because the help of other big company, our SME company only will have the chance to deal with international client. Besides, we also must be humble when doing business and keep our words with our client. That’s all. 7. 2 Photo Gallery

Ford Fiesta Movement

In April 2009, The Ford Motor Company launched a new marketing campaign called the Ford Fiesta Movement. The campaign had an unusual approach, never previously used before by Ford since being incorporated in June 1903: Ford used amateurs to create ads for Ford Fiesta, their new B category car and relied on (an artificially designed) Word of Mouth Marketing that used online social media to build awareness. Their thinking was unusual in two ways: Today, it’s a familiar case to everyone to use blogs and social media to engage buyers, but in 2009 letting consumers take over your brand was unheard of.Plus, Ford decided to create a campaign for a product that was not on sale and would not be sold for another 12 months from the start of the campaign (‘atypical timeline’ –Exhibit E). Two months into the campaign the marketing team responsible for the effort had to evaluate the campaign’s performance and possible next steps. There are two key questions: How d o you evaluate a marketing campaign’s performance for a specific product, when in reality you haven’t sold anything? What should Ford do after the campaign to leverage the newly build brand awareness and convert interest into sales?Measuring Campaign Efficiency – Will we make enough profit at the end? 1) Calculate expectation: There are very few hints in the case study that allows the reader understand how would Ford measure success: Ford targeted 9% market-share from the total amount of new passengers in the B category, a segment that consisted of 437,000 passengers – that works out to an expected 39,330 cars sold At the start of the campaign Ford expected a 100. 000 test drives within the 12 months Calculating with Ford’s expectation of market share, it sounds like Ford expected to sell 39.330 cars out of the 100. 000 expected test drives, which tells us that every test drive, in Ford’s mind has a 39% conversion rate. This is one benchmark we can use to assess the prospects of the campaign At the time of evaluation Ford accounted for 6,000 test drives for the 2 months, unless there is a fundamental change in the number of cars available for test drives, the trajectory is that this will allow Ford to assume a total of 30,000 test drives ONLY for the next 10 months of the campaign, and a sum of 36,000 test drives for the total year.Calculating with the assumed 39% test-drive success rate Ford seems well behind on its plans to reach a 9% market share. (36,000 x 0. 39= 14,040 vs. 39,330) Why is this problem? 2) Will this trajectory make enough profit? What sort of profit does a car manufacturer make on a new car? Unfortunately, no profit margin % figures were given in the case study, but if one looks at industry averages on the internet (Exhibit A), the average manufacturer makes about 4.13% net profit margin on every car.I am going to use this percentage and the given selling prices in the case: both the low-end and hig h-end selling prices in order to calculate potential revenue and profit generated against the year to date and year to go spend to assess whether the test drive figures for Ford Fiesta are an indication of an acceptable Return on Investment or could they be dangerously low? The calculation above shows worth case and best case scenarios.The calculated figures above show that Ford needs to be very careful: If the test drives remain this low, and the majority of buyers chose a low-end, lower spec, low priced car, the campaign with industry average net profit margins would probably not be on break-even. This tells us that It would probably be worth importing more test cars from Europe – see cost reasoning below – as soon as possible or/and transform some cars that are now currently used by the advocators into test driving cars, e. g. Ford could make a policy that the bottom 20% advocators would have to hand over their cars for better use.These two steps (importing more car s and converting advocators cars) seemingly would be vital to deliver business success. 3) Measuring Campaign Efficiency – Other Performance Indicators – The Reach and CMP Based on the case study Ford is happy about their early results when it comes to their website visits, video-views, tweets and blog mentions, these all perform above expectations they say. But how can we make sure that the spending of $3,000,000 is justified for the amount of impressions Ford experienced in the first 2 months?Calculating the total Reach is relatively easy, we could in theory add up all the impressions from all internet sources mentioned in the case study to get an arbitrary number for total impressions reached with this spending – see below chart. Ford exposed a total of 5,049,256 people to their Fiesta Movement. This means that the target audience watched and paid attention to what Agents got up to, leaving comments and replying to videos, and linking the Agent content on the ir own web-sites. But was this the most effective spend of the $ 3 million?To compare this, we need to calculate the CPM and compare this to different media spend at the time of the campaign – 2009. The CPM: using the cost of the campaign and dividing that by the number of impressions, expressed in thousand is: 3,000,000/ (5,049,256/1000) = 600. This number is atrociously high when compared to TV ($10), Magazine ($7), Cable TV ($6) CPMs in 2009 (Exhibit B) – I hope I calculated this correctly. So the question is: Would TV/Radio/Cable TV be able to generate the same number of test-drives and conversion? We do not have data for this, unfortunately.What Ford was looking at at the time was that the campaign was on track when it comes to building a buzz around the new product and the total cost of the campaign was going to be small when compared to the overall cost of a nation-wide TV campaign. Below I compared the expected web-visits, video-posts, calculated indexes and al so calculated total impressions for areas like Video’s posted online, photos posted online and tweets. Mid-term corrections The measure of success of a marketing campaign in the car industry is the number of test drives that can turn into sales.As mentioned above, these were WELL BELOW expectations in the case of Ford Fiesta because of the limited cars available. This was not just an opportunity for Ford; it was a must to increase the number of cars available for test drive. It would have been a crucial business decision to import more cars suitable to drive in the U. S. to expand the number of cars available to try for the Public. The cost of a test car is around $20. 000 ($2 million divided by the 100 cars employed from the case)– this includes import duties and running costs. Let’s say a car can bare an average 5 drives a day, with 10 months remainingfrom the campaign that would be (365/12*10 x 5) 1. 520 test drives per car and we expect 39% of those turning into sales = 593 potential car sales – that is a potential $5,931,250 Revenue and $244,961 profit (calculating with 4,13% average industry margin). This means each and every car added to the test-drive pool has a huge potential to generate incremental revenue and sales for Ford. On top of this, cars should have been taken from the bottom 20% of bloggers based on their performance and put into the test drive pool. Converting Interest into SalesThere are a number of ways one can convert interest into sales. Without testing these Ford would not know which ones deserve more resources than others, so I am going to list these ideas, but will not elaborate as no test results are available: Using the collected e-mails to send out newsletters with special videos, personal messages and even promotional offers (one year insurance for free if you buy now†¦) Following up promotional e-mail messages with a Telemarketing effort inviting people who opened e-mails for test drives Embeddi ng promotional offers to all YouTube videosAsking newest Ford Fiesta buyers after the launch to become brand ambassadors and post their positive experiences on their personal social media circles (Facebook, twitter, YouTube).I think not using fresh, new buyers for a product for future testimonials is a lost opportunity Promoting the opportunity of test-drives in all social media channels and in Point of Sales more aggressively for a set period of time (Twitter, YouTube, and Facebook) – (assuming the issue with lack of cars for test drives has been corrected) Partnering with selected car dealers agreeing that they would fill their full car park with Ford Fiesta’s for a two week period and no other cars would be placed on their premises (based on the successful Heineken pub case)Sending direct mail packages to selected previous Ford users if such list is available, whose cars are about to reach a certain age (5-7 years) with a message that it is time to change. The list needs to be well selected, assuming that we target people who are in need of a B category car Campaign in high-schools or around the teen-age target audience (teenage car show? ) building messaging on Ford’s highest safety perception in 2009 & 2010 listed in the case study Closing Remarks Although the case is set two months into the Fiesta Movement, as the team evaluates just the first set of metrics and seemingly they are behind target on their most crucial metric: number of test drives, we already know that Ford decided to continue the Fiesta Movement and thus created a unique campaign that left everybody much (!) wiser about marketing in the digital space and proved everyone that social media has tremendous potential for business organizations.Ford Fiesta became the company’s best performer, far exceeding the company’s expectations, helped turn around not just Ford’s business performance but stock performance as well (Exhibit D). This is probably becau se the campaign worked with a perfect idea of identifying and using capable individuals who are able to generate a steady-stream of content to raise interest level AND who are positively motivated to share their experiences when a Ford Fiesta is in their daily lives. This combination created tremendous market receptivity.We now also know that the effects of the campaign are beyond any imaginations or forecasts*:†¢Ford sold 10,000 cars in the first week of sales for the fraction of the cost of a national TV campaign†¢The campaign generated over 30,000 original content, 40,2 million Twitter and Facebook impressions and 229 million consumer engagements†¢Produced over 50,000 requests for more information from people who never used a Ford before†¢The campaign also generated high profile media coverage in outlets like The Wall Street Journal, Forbes, USA Today and CNET. According to Ford’s research, 60% of the public is now aware of the Fiesta brand even though the vehicle has not yet debuted, a metric that would have cost $50 million in traditional media spend to achieve. (*Enhanced Online News, 2010 July: Action Marketing Group Awarded Golden Effie for Ford Fiesta Influencer Campaign)

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The PICO Question - Coursework Example at least once a week?† Moreover, a collateral question is: â€Å"What happens if the patient is given another kind of diabetes medication and undertakes the lifestyle changes as suggested earlier?† Is his diabetes Type I or Type II to know if the correct medications are given? (Campbell & White, 2003). The intervention or indicator or the area of interest (I) will be in managing the effects of diabetes since diabetes is a chronic lifestyle disease and hence incurable and progressive. There is a need to check first if it is Type I or Type II so the proper interventions can be implemented. If the type of diabetes is now known, then the medication can be tailor-fitted to the patient in his particular case, depending on the circumstances that triggered his diabetes in the first place since there are risk factors to the onset of diabetes. The question is: â€Å"If it is Type I, then is it juvenile diabetes (affecting around 5% of the general population) as diagnosed among children and young adults† (American Diabetes Association, 2014). The key will be to adopt a twin approach to the management of this type of diabetes using hormone therapy (injectable insulin) together with the changes in diet (avoidance of sugary foods and drinks) and increased physical activities together wit h constant monitoring of possible hyperglycemia (high blood glucose) or probable low blood glucose (hypoglycemia) as an adverse reaction to the insulin hormone treatment or therapy. For the purpose of comparison and control (C) the diabetic patients are divided into their type of diabetes and then subdivided again into smaller groups based on their knowledge of diabetes (if the patients know what type of diabetes they have and what the treatments are there). While the general knowledge is that diabetes is caused by too much sugar, there is little literacy among diabetic patients on what interventions are available for them, how to avoid certain foods to prevent worsening the effects of

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Critically Assess the Real Business Cycle Explanation of Unemployment. How Strong Is the Evidence in Favour of this Approach - Essay Example The review of the literature published in the specific field has led to the following assumption: RBC theory can be used for understanding critical aspects of economies but the performance of theory in different market conditions is not standardized. It has been also proved that the evidence against the theory is significant, implying that many of its points should be reviewed as of their validity and accuracy. In any case, it seems that the weaknesses of the specific theory are many, as analyzed through the paper, so that its benefits cannot efficiently support its value as a theoretical tool for explaining one or more elements of modern economies. 2. Real business cycle explanation of unemployment – description and evaluation Unemployment is a critical part of the economy, at the level that it helps to evaluate the performance of the economy, either in the short or the long term. Economies with low unemployment rates are usually characterized as successful, even if the relev ant trends are just temporary, an issue analyzed below. Also, it can help to estimate the potential value of measures taken for supporting the performance of an economy: if unemployment trends remain high despite the introduction of measures for increasing GDP in a specific country, then the introduction of different approaches for supporting the local economy is made clear. In order to understand the effectiveness of the Real business cycle in explaining unemployment it would be necessary to present primarily the general framework of the concept, i.e. its core characteristics and parts. Then the use of the theory for explaining unemployment can be evaluated by referring to the existing evidence with reference especially to the approaches against RBC. 2.1 Real business cycle explanation of unemployment as a theoretical concept The real business cycle (RBC) theory, known also as the real business cycle models, was first introduced in 1980s for replacing the New Classical models (Gott schalk 2005). Like their predecessor, the RBC theory aimed to explain the ‘business cycle fluctuations’ (Gottschalk 2005, p.100), as resulted not from monetary events (a view used by the New Classical models for explaining business cycle fluctuations), but rather from real events. In this context, the RBC theory has been based on the rule that business cycle fluctuations are best explained by referring to ‘real shocks’ (Gottschalk 2005, p.100), such as ‘changes in technology or government spending’ (Gottschalk 2005, p.100). In accordance with Snower and Dehesa (1997) the RBC theory is based on the following rule: ‘macroeconomic fluctuations tend to be related to technological shocks’ (Snower and Dehesa 1997, p.19), meaning that each such shock is likely to be followed by microeconomic fluctuations, either in the short or the long term. From this point of view, those people that are best prepared to face such shocks are most capable of surviving in the job market, being able to respond immediately to the relevant market demands. Because of the continuous changes in market conditions due to the intervention of ‘real events’, or else of ‘real shocks’, the RBC theory h

Business Strategy Essay Example | Topics and Well Written Essays - 250 words

Business Strategy - Essay Example t size, market growth rate, market share as well as market segmentation, clearly, all these are the strength that are enjoyed more by Merck company as compared to the competitor. The company needs to reexamine the top-down aspect in relation to bottom up perspectives as it operation strategy. The decisions that are made by the organization from the top are very important for the company (Hynes, Michael, 23). In order to be able to set general direction for the company, and ultimately influence the overall strategy of the company, then there is a need to interpret clearly the functional areas of the company, including operations, finances as well as marketing. Another very critical area that needs to be explored by the Merck Company is to balance the market requirement and the operations resources. The strategy that has been adopted by Merck needs to examine and reflect on what the company is actually doing in relation to what the market requires. From the analysis, the company is much focused on cost than any other

Benner's Competency Assignment Example | Topics and Well Written Essays - 1500 words

Benner's Competency - Assignment Example tal health is a significant of the general wellbeing of an individual and hence I engaged the patient to regain normality through constant support on all aspects of the day to day activities and counselling to alleviate depression that was overwhelming to the patient thereby diminishing the chances of recovery (Benner, 2000). The patient attempted to commit suicide twice while undergoing mental rehabilitation. I understood and responded to the patient’s reactions to distress that came as a result of hopelessness and anxiety. I managed to guide the patient through behavioural and emotional changes that were occurring in his mind while recognizing and promoting effective participation in the day to day activities to help him understand and live to his full potential. According to Masters (2011), a nurse needs to promote a feeling of resiliency which is critical to a mental patient’s recovery. I helped the patient to re-gain self-esteem and confidence through inspire hope and power in him, which positively influenced his behaviour after realizing that his contribution is necessary to the development of his community. I coordinated with his family that provided useful historical information on the patient’s previous engagements, which helped me to make out the impact of culture and tradi tions on the healing process. I was able to evaluate and explain the effect of the patient’s beliefs, principles as well as life engagements on the condition. I shared this information with the physician in charge and other colleagues and together we were able to develop care strategies that were culturally welcome thereby enhancing the recovery process. Communication skills were significant in dealing with the patient. Listening carefully to his incoherent speech helped me to make sense out of it and also understand him better. I also observed his behaviour keenly and tried to relate it to past experiences with similar patients that I had come across before, which helped me

Psychology Essay Example | Topics and Well Written Essays - 1250 words - 10

Psychology - Essay Example In fact, the paper seeks to identify ideas that can compare and contrast both classical and operant conditioning, and discuss both their strengths and weakness. Operant conditioning is a theory that seeks to explain the way organisms function in the environment, and this relates to the response associated with things offered by the environment (Greengrass, 2004). The study of Operant conditioning concerned a cat that was positioned in a box with a single point of exit, which had to be pushed for it to open, and the cat struggled to get out of the box, since this was a behavior reinforced through a reward, while attempt to escape was initiated by the opening of the door. When the cat had freed itself, it was taken to the box again, and it would naturally remember how to open the door by identifying an area that needed to be pressed. The ease of getting out of the box increased with the number of times it was placed back in the box, hence, it had learnt through the natural consequence and the reinforcement was freedom. People learn through Operant conditioning in every day of their lives, whereby through making a certain mistake and one experiences a consequence, there is a chance of doing the thing differently given the same situation in the future. In this case, one can learn to act differently due to the consequences of the actions; the same action is repeated in the future if the consequence was positive. Therefore, Operant conditioning has a strength related to the positive or negative outcome that lead to change of behavior and sustenance of a certain behavior (Nye, 2000). For instance, a student, who is misbehaving is entitled to a negative reinforcement in order to eliminate the chances of the behavior occurring in the future. In addition, the strength of the Operant conditioning is evident through understanding of the potential of

Ethical Behavior Essay Example for Free

Ethical Behavior Essay In this paper, I am going to discuss the importance of ethical behavior and its significance in persuasion. I will also define two ethical theories and finally, I will explore the impact that ethical practices have on persuasion. Persuasion is extremely important in ethical behavior. It is what mothers use to teach their children to make the right decisions. It can also be used by drug users to convince the insecure teen to try a drug for the first time, in order to fit in with the crowd. Persuasion can be life saving or deadly. Such is the case of Phoebe Prince, a young fifteen year old teen who committed suicide in January of this year. According to an article in the New York Times, she had transferred to an American school from Ireland and was eager to make friends. She attracted the attention of a football star at the high school, who apparently had recently broken off a relationship with another girl. It was this girl who persuaded her friends to join in belittling Phoebe any chance they could. The taunts grew more and more violent and abusive, until they turned in to physical threats. After three months of being bullied every day, Phoebe decided to give her accusers exactly what they wanted. She escaped the only way she knew how; by hanging herself in the apartment stairwell when she came home from school. This power of persuasion is not unlike Adolf Hitler’s hatred against the Jewish people. The more people they were able to persuade into joining in the tirade of accusations and unethical behavior, the stronger the momentum became, until death was imminent. Fortunately, people are beginning to recognize the seriousness of bullying. The Swedish Work Environment Authority Act suggests that, â€Å"Preventative interventions should include whole community awareness campaigns about the nature of bullying and its dangers. Efforts should also be made to enhance the emotional and organizational environments in school and work settings by promoting sensitivity, mutual respect and tolerance to diversity while prohibiting bullying† (Srabstein and Leventhal, 2010). Persuasion is the key to preventing this behavior for future generations. Although there are several if not many ethical theories, Utilitarian ethics is one that is used often. This theory is based upon the reasoning that â€Å"the right act is the act that produces the greatest benefits for everyone† (Waller, 2005). It is this reasoning that persuasion comes into play. Utilitarianism strives to â€Å"maximize pleasure and minimize suffering for everyone† (Waller, 2005). With the basis that the right act will produce the greatest benefit, persuasion can be used to guide a person into committing the right act. For example, many people agree that shoplifting is wrong, because the effects from stealing from another cause more suffering than pleasure for all involved. Persuasion can be used to try and reason with the potential shoplifter so they change their mind and decide not to steal. However, persuasion can also be used to coerce the shoplifter into taking the item, using peer pressure to entice. Either way, utilitarian ethics involve choices or choices involve persuasion. Another theory of ethics that can be impacted by persuasion is the theory of rights. These rights are put into place by the society in which someone lives. In the United States, we have our Constitutional Rights, which lists what our forefathers deemed to be used to guide its citizens in their quest for life, liberty, and the pursuit of happiness. There is also the ethics of human rights, such as enforcing the death penalty. In Europe after World War II’s death and destruction, the Council of Europe was created as a way to protect human rights. This included abolishing the death penalty. What began as ten countries quickly grew to include 47 nations. When Ukraine joined the Council of Europe (CE) in 1995 (Bae, 2008), an immediate moratorium on executions was expected to be compliant with the other nations. Ukraine ignored the moratorium and it was during this time that executions actually increased (Bae, 2008). The Council of Europe was able to persuade Ukraine to abolish the death penalty using the threat that they could not continue to let Ukraine be a member of the CE if they did not comply. However, the people of Ukraine, as well as other countries in the CE, were in favor of the death penalty. Their citizens were trying to persuade Ukraine to continue the executions. Ultimately, even though Ukraine was in favor of the death penalty, under the persuasion of the CE, they ultimately chose to abolish this law in order to maintain their continued membership. It is easy to see how ethics and persuasion ultimately coexist with each other and how they can be used in both, ethical and unethical situations. For every right or reason a person believes in, there was the initial persuasion that led them to those beliefs.

Microbiology and Bacteria Essay Example for Free

Microbiology and Bacteria Essay Microbiology is the study of microorganisms which must be viewed with the aid of a microscope or electron microscope. The importance of microbiology includes: used in biomedical research, creation of medicines, environmental applications and new research tools. Disease causing organisms include: protists, bacteria, viruses and other microorganisms. Bacteria are important for fixing N2 in a usable form for plants. Bacteria and some fungi are important in decomposition and recycling of raw materials. Industry applications of microbiology: waste management, food industry, mining, medicine, research and biotechnology. 1660’s Robert Hooke observed microorganisms for the first time with a microscope and coined the term â€Å"cell†. 1632-1723 Anton van Leeuwenhoek credited with having observed the first bacteria. 1828-1898 Ferdinand Cohn developed the first classification scheme based on bacteria shape. Cohn detailed and described the life cycle of Bacillus. Cohn’s Classification System: Sphaerobacteria are spherically shaped. Microbacteria are rod shaped Desmobacteria are filamentous Spirobacteria are spiral shaped 1822-1895 Louis Pasteur Defined pasteurization to prevent spoilage of food by bacteria, develop vaccines and disproved the scientific dogma of â€Å"Spontaneous Generation†. He defined â€Å"Germ Theory† and demonstrated that germs were responsible for disease. 1843-1910 Robert Koch identified anthrax and developed agar growth medium. Koch’s postulates was a systematic method to establish the microbial cause of disease. Ignaz Semmelweis was the first to recognize the need for good hygiene during medical procedures. The first to identify nosocomial infections. 1827-1912 Joseph Lister developed antiseptic methods for use in surgery and medicine. 1854-1915 Paul Ehrlich developed chemotherapy to cure infectious diseases and discovers antibiotics to treat sleeping sickness and syphilis. 1881-1951 Alexander Fleming discovered penicillin and lysozyme. 1864-1920 Dmitri Ivansvski discovered the first virus which is known as the tobacco mosaic virus (TMV). 1952 Hershey Chase Experiments identified that DNA was the genetic material of bacteriophages. Hershey Case Experiment: using phage radioactively labeled with P32 (DNA) or S35 (protein) they infected bacteria cells. They found the P32 inside the bacteria not S35. Recommendations for Success in Microbiology Successful completions of general biology 2 semesters Knowledge of basic chemistry and biochemistry Basic understanding of classification Review layout of text book used in the course. Read and master learning objectives laid out in the text book. Master definitions presented in the course.

An Indroduction Of The Philippines Economics Essay

An Indroduction Of The Philippines Economics Essay The Philippines is an island nation located in the Malay Archipelago in Southeast Asia. It has 7107 islands. And has a total area of 300000 square kilometers. At the north side of Philippine the Taiwan is located. At the east side the Pacific Ocean, Indonesia and Malaysia at the south and South China Sea at the west. The capital city of Philippines is manila which is located in the island of Luzon at the northern part. The total population of Philippines is 98 million. The climate of Philippines is tropical. The culture of Philippines is influenced by Spanish and Chinese. Most of the people having also Spanish surnames. It has generally west European culture, people of Philippines are Christian. Islam is more popular in island of Mindanao. The Philippines has developing economy with agricultural and service sector base. The poverty line is 40% it means 40% of the population remain be poor. The large trading partners of the Philippines are the US and Japan. Philippines is a presidential unitary republic with the president at the apex, as the head of state, the head of government and the commander in chief of the armed forces. He is elected by popular vote, every 6 years. Government policies are design to promote industrial development. 1.1 ECONOMICAL ENVIRONMENT : Economic environment of business has reference for economic systems to operate the business. The business sectors also continue economic relations with govt, capital market, worldwide and households sector. It would affect the trends and formation of the economy. The outer factors that influence with the following points. Economic Conditions :- The economic circumstances are safe in the country. Per capita income, national income, allocation of income and assets, Economic resources, economic growth etc are also affected to prepared the business strategies. Economic growth and business cycle are easily defined the economic environment. System :- The economic system also impact on business endeavor. Economic system of a Philippines also considered socialist, capitalists, mixed or communist. Economic Policies :- The government also decided budgets, economic planning, economic industrial regulation, law of business. Industrial guidelines to control on price and wages, trade and transportation polices the size of national income, demand and supply of different merchandise. Economic Growth :- The economic growth impacts the strategies of business. It helps in rising the economic growth and expenses in consumption. It provides opportunities to the industries for the expansion. v. Currency Exchange :- Current exchanges have direct impact on the environment of business. The rupee was devalued in1991. The Indian products cheaper in the world market and boost exports of India. ECONOMIC CONDITION 2.1 GDP of Philippines : The GDP growth rate provides an aggregated measure of changes in value of goods and services produced by an economy. The GDP growth rate of Country from 1998 to 2012 is average 1.08%. The domestic economy accelerated in the second quarter of 2012 to 5.9% from 3.6%. The earlier year boosting the first semester growth to 6.1% from 4.2%.   The resilient Services sector remained the main driver of growth supported by the sustained growth of manufacturing and the return of construction. Philippines is a recently industrialized country in the Southeastern Asia. The most important industries of Philippines are food processing, textiles and garments, automobile parts and electronics. Philippines have also treasury of chromites, nickel, copper, coal and newly discovered oil. Philippines GDP Growth Rate This chart is all about the past data for Philippines growth rate. [Source: http://www.nscb.gov.ph/sna/2012/2nd2012/2012qpr2.asp] 2.2 Per Capital Growth in Philippines : In 2011, it was at 1.98% in Country and it was published by World Bank report in 2012. The Growth rate of GDP per capital depends on continuous local currency. The GDP Divided by Mid Year Population. The GDP of Purchasing Price is total of all resident products in economy (+) product taxes (-) any subsidies which is not included in value of the product. This is calculated without making deduction for depreciation of fictional assets. It includes a chronological chart, news and estimate for GDP. In Southeastern area of Philippines is newly industrialized country. Philippines Predicting food processing Textiles and Garment, Electronic and automobile parts and also significant reserve of Chromate, Nickel, Copper, Coal and Recently Discovered Oil. [Source: http://www.kedingeconomics.com/philippines/GDP.Per.Capitagrowth.Annual.Percentwb.data.html] 2.3 PPP Philippines : Philippine has long familiarity with public-private partnership, initiatives and serves as future investment with aggressive PPP promotion. The Government is to attract private partners to invest only in traditional infrastructure Projects like Power, Transportation and Water Sectors and in Non-Traditional Infrastructure similar to information and communications technology, health and property development. The Partnership addressed in 1990s and it help out to improve road network quality, transport linkages and social Services. [Source: http://www.ppp/gove.ph/] 2.4 International Reserve : Countys beginning gross global reserve is significantly increased up to US $79.3 Billion in July.BSP Governor Amando Letangco said that foreign reserve were US $3.2 Billion higher than GIR of US $76.1 Billion, The Level of GIR Increased in end of July, Due to Foreign exchange operations. The funds of the Country are deposited in foreign currency. The Philippines acquire income from investment in a foreign country of the BSP and gain revolution on BSP gold holdings arising from increase in price of Gold in global Market. The Import of goods and payment of services and income adequately cover in 11.7 months and also corresponding 10.7 times. Philippines short term outer debt based on original maturity. [Source: http://www.sunstar.com.ph/breadkingnews/201208/] ECONOMY OF PHILIPPINES Population : 95.9 Million GDP (PPP) : $351.4Billion : 6.1% growth in 2012 : 5.5% 5-year compound annual growth : $4,700 per capita Unemployment : 7.3% Inflation (CPI) : 3.60% FDI Inflow : $1.7 billion for 1st Half Quarter 1 Peso : 1.3134 Rupee and 0.0243 Dollar The Philippines ranks 19thout of 41countries in the Asia Pacific region. And 44th the biggest economy on the earth. According to HSBC estimates. The stock market is one of the best performers in the region. The peso reached a 4 year high against the dollar about the same time. Economy has been on a solid path of economic expansion. The govt. has pursued a series of governmental reforms to increase the industrial environment and build up private sector for reduce unemployment. But regulatory efficiency has been not improved. And over last 5 year the economy has been develop at average annual rate of 5%. Rule of Law : The rule of law is not on level and authorized structure is poor in independence and efficiency. The judiciary is independent but there is political interference. There is some progress due to government anti corruption efforts to eliminate corruption and fix efficiently. Limited Government : Government spending Spurs on 6.4% growth in 1st Quarter. Taxable Income Tax Rate More than But less than 0 P10,000 5% P10,000 P30,000 P500 + 10% of the Excess over P10,000 P30,000 P70,000 P2,500 + 15% of the Excess over P30,000 P70,000 P140,000 P8,500 + 20% of the Excess over P70,000 P140,000 P250,000 P22,500 + 25% of the Excess over P140,000 P250,000 P500,000 P50,000 + 30% of the Excess over P250,000 P500,000 P125,000 + 32% of the Excess over P500,000 in 2000 and onward Corporate tax rate is 30% and Regional are taxed at 10% on taxable income. The VAT an environmental tax with overall tax is 12.8% of total domestic income. If any taxpayer fail to pay VAT component in the sales invoice or official receipts shall be penalized as : Fine of not less then P1,000 but not more than P50,000 and Suffer custody of not less than 2 but not more than 10 years. Regulatory Efficiency : The business regulatory environment has improved considerably. Although launching a business still takes more than the world averages of seven procedures and 30 days, the overall process has become less costly. The time and cost involved in dealing with licensing requirements have been notably reduced. The labor market remains structurally rigid, but existing regulations are not particularly burdensome. Inflation is modest. Open Market : The trade weighted average tariff rate is 4.8 percent, and layers of non-tariff barriers further inhibit more dynamic gains in trade. Despite a strong desire to attract longer-term foreign investment, systemic inefficiency exacerbated by heavy bureaucracy discourages dynamic growth in investment. The financial sector, which is gradually modernizing, remains relatively stable and sound. [http://www.heritage.org/index/pdf/2012/countries/philippines.pdf] ECONOMIC POLICIES 4.1 Monetary Policy The international Monetary Fund will look into the countrys progress on the monetary and fiscal policy and assess the 2 year old Aquino administration by short staff visit which is commence. The most accurate forecasters agree on that Monetary authorities are trying to control foreign investment in the Peso arguing that Asias best performing currency has strengthened too much. The economic momentum has built up from decreasing of monetary policy may boost the country is growth in2012 is 5.8% and up to 7 % is 2013. And the govt.s success in containing the budget deficit has been given monetary authorities considered liberty. In 2011 the govt. incurred a budget deficit of 197.8 billion which was less than two third of 2010. The size of economy in overspending in 2011 comprised only 2% less than 3.5% recorded in2010. The debt stock of 2011 settled at P4.95% trillion or 50.9% of gross domestic. [http://business inquirer-net/49369/bsp-monetary-policy-expected-to-push-up-ph-economy] 4.2 Fiscal Policy : The Philippines long term foreign currency credit rating raised from BB to BB+. It kept rating outlook at stable. According to Presidential spokesman Ricky Carandang the Philippines can still afford to undertake public spending without put in to danger its overall financial position. And the govt. doesnt want a strong peso to delay competitiveness of exports. The Philippines economy grew by 6.4% in 1st quarter, it is one of the highest in Asia and upgrade is a vote of confidence for the country. According to finance secretary Cesar V Purisima, that this gives more confidence to continue with the work towards macroeconomic stability, fiscal sustainability and inclusive economic growth. [http://www.philstar.com/Artical.aspx?article Id=824407 publication Sub Category Id=] 4.3 Deficit Policy : The Financial Secretary Cesar Purisima said that the govt. spent P19.90 billion and the deficit was manageable, expressing, confidence the full year fund shortfall would staying within 2.6% of GDP or P279 billion. The govt. continued rise in revenue collections so that the fiscal position remains under control. So this wide fiscal space will gives the advantage to finance infrastructure projects and social programs that curb poverty and promote equality. Jan-May deficit P22.79 billion. The govt.s self imposed 1st half ceiling of P109.34 billion and it spent P668.43 billion in 1st five month of year up 13.1% compared to last year. And revenues reached P645.64 billion. For May revenue grew 9.4% to 131.4 billion while spending reached P151.3 billion. Purisima said that the govt. is committed to reach its 5.6% growth in 2012 and recorded 6.4% expansion in 1st three month. The Philippines suffered a P 197.8 billion budget deficit last year which is equivalent to 2% of GDP. [http://business-inquirer-net /67459/Philippine-budget-deficit-shoots-up] 4.4 Foreign Trade Policy : According to the Global Enabling Trade Report 2012, the rank of Philippines is 72nd out of 132 countries. It measured the factors, policies, services, areas of market access, border administration transport and communication infrastructure and business environment. In the area of market access the Philippines jumped 14 from 64 and in terms of efficiency of import-export procedure it looks 48 spot from 55. And access to imported inputs at competitive prices identifying potential market and buyers corruption at the border and other concerns it places 62 out of 132 countries. The trade chief attributed the countrys improvement in ranking to the debt of Trade and Industrys effort to facilitate trade across borders like the Doing business in Free Trade Areas an awareness campaign has aimed to help stakeholders into understand new markets and instruments like free trade agreement. It reforms to improve the ease of doing business in country through the Philippines. Business Registry (PBR) and Business permits and license streamlining (BPLS) programs for local govt. [http://businessinquirer-net/63369/Philippines-climbs-20-nitches-up-in-business-destination-ranking] 4.5 Balance of Payment : The inflow of foreign currency exceeded than the outflow in Feb and Philippines balance of payments hitting a surplus of $588 million. BOP is recorded of the countrys commercial transaction with the rest of world. It helps beef up the countrys total reserves of foreign exchange or gross international reserves (GIR).It stands at a record high of $78 billion. According to economist the unfavorable global economy that investors have tendency to pull out funds from emerging markets like Philippines. So it create depreciation pressures on local currencies. But with enough reserves of foreign exchange the Bangko Sentral ng philipines can buy pesos and reduce its depreciation and it will hit a surplus of at last $2.8 billion by end of 2011. Due to increase in employment in US an economist said that it would lead to increase in demand for imported goods from Philippines. [http://bus.inquirer.net/50127/bsp-balance-of-payment-stood-at-surplus-in-feb] GLOBAL INTERNATIONAL ECONOMICAL GOVERNMENT 5.1 Import : Philippines import were worth 5101 million USD in June of 2002 until 2012,Philippines averaged imports 4155.20 million USD reaching an all time high of 5848.00 million USD in July of 2008 and low record of 2226.00 million USD in January of2002. Philippines imports mostly considered electronic products, mineral fuel, industrial machinery and equipment, transport equipment, lubricants, steel and iron. Mostly import partners are Japan, china, Singapore, South Korea, United States. Here we include the chart with historical data for Philippines import. Philippines Imports [http://www.tradingeconomics.com/philippines/imports] Export : Philippines exports were worth 4314 million USD in June of 2012. From 2002 until 2012, average export of Philippines 3681.10 million USD reaching an all time high of 5325.00 million USD in September of 2010 and record low of 2506.00 million USD in February of 2009. Major exporter of electronic products like processors, chips, and hard drives (more than 50% of total exports revenue) and other major exports include apparel and clothing accessories, wood crafts, coconut oil and furniture. Philippines major export partners are United States, Singapore, Japan, Hong Kong, china. This page includes a chart with Philippines historical data of Philippines exports. Philippines Exports [http://www.tradingeconomics.com/philippines/exports] 5.2 Corporate Income Tax : The domestic and foreign resident corporations income tax rate in Philippines is 30%, based on net taxable income. Domestic company payable company tax on all income derived from sources outside and within the Philippines. Foreign corporations, whether resident or non-resident are taxable on income derived from sources within the Philippines. Non resident foreign corporations are ,in certain circumstances, subject to a final withholding tax on passive (investment) incomes at rates higher than the applicable tax rates applying to domestic and foreign resident corporations. Resident companies are created or organized under the law of Philippines or foreign companies licensed to engage in business or trade in the Philippines. The corporate income tax rate for domestic and foreign resident corporations is 30%, income tax excluded from are dividend received from domestic corporations, interest on Philippines currency bank deposits and other monetary benefit from deposits substitutes and trust funds and arrangements and final taxes, interest income derived from the foreign currency deposits is include final tax of 7.5% ,other interest earned by domestic and foreign resident corporations is included 20% final withholding tax. Special economic tones enterprises registered with economic tone authority are taxed at the rate of 5% on gross income in lieu of national and local taxes and real property tax. Gross sales or gross revenue derived from the business activity within the Ecozens, sales returns, net of sales discount and allowances less the cost of sales or direct costs but before deduction made for expenses of administrative and losses during the taxable period. [http://www.quezoncity.gov.ph/index.php?option=com_contentview=articleid=226Itemid=347] India 2005-36.59 2006-33.66 2007-33.99 2008-33.99 2009-33.99 2010-33.99 2011-32.44 2012-32.44 The corporate tax rate is 32.445% .Domestic companies tax rate is 30%, profits from life insurance business in India are taxed at the rat of 12.5%.foreign companies are taxed at the rate of 40%. A minimum alternate tax (MAT) is levied at 18.5% of adjusted profit of companies. The tax payable is less than 18.5% of book profits. Dividend distributed from domestic company. Surcharge and education cess is above taxes is applicable.5% surcharge in case of foreign companies is applicable. The total income is in excess of INR 10 million. Education cess of 3% is applicable on income tax plus surcharge wealth tax is imposed at a rate of 1% on the value of specified assets held by the tax payer in excess of basic exemption of INR13million.transaction tax of securities transactions in equity shares and units of equity oriented funds. [http://www.kpmg.com/global/en/whatwedo/tax/tax-tools-and-resources/pages/corporate-tax-rates-table.aspx] HOW ECONOMIC ENVIRONMENT OF PHILIPPINE AFFECTS INTERNATIONAL BUSINESS? The Philippines has certainly had a steady flow of positive economic news recently. On July 4, Standard Poors raised the countrys debt rating to just below investment grade, the highest rating for the country since 2003 and equivalent to that of Indonesia. The Philippines is the 44th-largest economy in the world today, according to HSBC estimates. But if current trends hold, it can leap to the No. 16 spot by 2050. The Philippine stock market, one of the best performers in the region, closed at a record high after the recent S. P. rating upgrade, and the countrys currency, the peso, reached a four-year high against the dollar at about the same time. With $70 billion in reserves and lower interest payments on its debt after recent credit rating upgrades, the Philippines pledged $1 billion to the International Monetary Fund to help shore up the struggling economies of Europe. The gross domestic product of the Philippines grew 6.4 percent in the first quarter, according to the countrys central bank, outperforming all other growth rates in the region except Chinas. Economists expect similarly strong growth in the second quarter. We have made a very bold forecast for the Philippines, but I think justifiably so, said Frederic Neumann, a senior economist at HSBC in Hong Kong. A high population growth rate, long considered a hindrance to prosperity, is now often seen as a driving force for economic growth. About 61 percent of the population in the Philippines is of working age, between 15 and 64. That figure is expected to continue increasing, which is not the case for many of its Asian neighbors, whose populations are aging. 6.1 Trade Economy : The GDP per capita growth (annual %) in Philippines was last reported at 1.98 in 2011, according to a World Bank report published in 2012. Annual percentage growth rate of GDP per capita based on constant local currency. GDP per capita is gross domestic product divided by midyear population. GDP at purchasers prices is the sum of gross value added by all resident producers in the economy plus any product taxes and minus any subsidies not included in the value of the products. It is calculated without making deductions for depreciation of fabricated assets or for depletion and degradation of natural resources. This page includes a historical data chart, news and forecats for GDP per capita growth (annual %) in Philippines. Philippines is a newly industrialized country in the Southeastern Asia. The nations most important industries are food processing, textiles and garments, electronics and automobile parts. Philippines also has significant reserves of chromite, nickel, copper, coal an d recently discovered oil. In addition, the Philippians economy relies on remittances as a source of foreign currency. philippines gdp per capita growth annual percent wb data 6.2 Domestic Price : The Philippine domestic economy shrunk to 3.7 percent in 2011, after a stellar growth of 7.6 percent in 2010. Growth was mainly undermined by the severe state under spending as well as the frail external environment. Outlook for 2012 is relatively sanguine with the government hinging its optimism on robust consumer demand and a more vigorous public spending. However, downside risks to growth persist with the global recovery poised to remain slow and uncertain. 2011 domestic economy tepid at 3.7%. The Philippine domestic economy grew by 3.7 percent in 2011, almost half of its 7.6 percent growth in 2010. The growth is within the latest forecasts of the National Economic and Development Authority (3.6-4.0 %) and the International Monetary Fund (3.7%). However, the growth figure is well below that assumed by the Development Budget Coordination Committee (4.5-5.5%), Asian Development Bank (4.7%), and the World Bank (4.2%); and is significantly off the growth target of the Philippine Development Plan (7.0%). Notable is the countrys poor economic performance relative to its neighbors. Except for Thailand, most Asian economies registered higher gross domestic product (GDP) growth rates than the Philippines in 2011. Gross national income (GNI)1 likewise slumped to 2.6 percent from 8.2 percent in 2010. This resulted from the significant contraction of net primary income (NPI),2 which slowed to a negative 0.9 percent, a turnaround from the 10.0 percent growth in 2010 6.3 Labor Force : Unemployment down to 7%. The countrys labor force numbered at 61.9 million in 2011. Of this number, 2.8 million were unemployed registering an unemployment rate of 7.0 percent. Moreover, the service sectors share of total employment increased from 51.8 percent in 2010 to 52.1 percent. Agriculture accounted for 33.0 percent of the employed while industrys share was 14.9 percent. Although the economy managed to generate more than one million jobs in 2011, the quality of employment is still a concern given the substantial increase in the underemployment rate as well as in the number of unpaid family workers. Latest data showed that the underemployed numbered at 7.2 million 6.4 Inflation : Headline inflation is within target. Headline inflation averaged 4.8 percent in 2011, well within the 3.0-5.0 percent inflation target for 2011 but higher than the 3.8 average recorded in 2010. A rise in the prices of food items had been recorded mainly due to the adverse effect of typhoons on agricultural food supplies. Core inflation,3 on the other hand, averaged 3.6 percent The government is particularly bullish on having higher investments in 2012 as investment pledges registered with the Philippine Economic Zone Authority surged by 47 percent in the first two months of the year. The PSEis breaching of the 5,000 mark for the first time in March 2012 is also said to bode well for the equities market. Likewise, private construction, particularly in the property subsector, is anticipated to remain robust given the upward momentum in office demand and investments in low-cost housing. Demand for commercial spaces will continue to be buoyed by the BPO sector, the revenues of which are slated to grow even further this year by 20 percent. The residential sector is also expected to receive continued support by the robust demand from families of overseas Filipinos. Consumer spending will similarly be sustained by the favorable inflation outlook and the continuous inflow. 6.5 Unemployment Rate : Unemployment means the number of people actively looking for a job divided by the labor force. Unemployment depends on the number of non-employed people who found the job and the people who lost their current job. Unemployment related to labour force, participation rate and employment rate. The unemployment rate of Philippines is 7.2 % which we can show that in the graph. 6.6 Private Sector Development : The stimulus package presented by Gloria Macapagal Arroyo is known as the economic resiliency plan. The package included personal income-tax relief for low- and middle-income earners, reduction in corporate income tax, higher social spending on cash transfers and job-creation schemes, as well as a series of infrastructure projects. Although the reforms were not entirely new, the package led the Philippines to being acknowledged as Asias more socially responsible stimulus plans thanks to its focus on agriculture and social services that directly benefit the poor population. The fall in agricultural commodity prices helped support personal disposable income. As a result personal household budgets were minimally effected. The social component in their reforms may be credited with the largest impact due to the focus on poverty. The Philippines must sustain the reform movement in order to spur investments, increase growth, generate higher employment, and alleviate poverty for the fast growing population. Their reforms have already generated 34 consecutive growth quarters, created 8 million jobs, and maintained the lowest inflation in a generation. Most importantly poverty has decreased while revenue increased and has allowed the nation to invest in human and physical infrastructure. With sustained reform and their economic resiliency the Philippines may soon be a prime investment opportunity in uncertain world economic and financial conditions.

Dialogue - The Locket :: Dialogue Conversation Essays

Dialogue - The Locket At midnight, Paul went outside and sat on the bench on the old, plank porch. Despite bundling himself in a heavy blanket, he shivered in the cold. The eastern sky before him was dotted with stars, scintillating above the quiet spread of desert. A few lonely clouds were drifting by. Patricia timidly opened the door; hesitant to disrupt Paul’s solitude. As he glanced up at Patricia, she could see the melancholy in his eyes. â€Å"What you said today at the funeral was beautiful,† she murmured. Paul smiled sadly. â€Å"I just wanted to tell you that. Good night.† Paul extended his hand. â€Å"Would you join me?† Patricia took his hand and sat down on the bench next to him. Paul wrapped the blanket around her small shoulders. She turned to look at him. â€Å"I suppose that I have never properly thanked you for saving my life. I am sorry for that. I was not sure then that I wished it saved.† He thought about her words. â€Å"What keeps you with him?† he asked. It took a long time for her to answer. â€Å"It is my lot.† Paul frowned. â€Å"That’s not much of an answer.† â€Å"No,† she replied, â€Å"but maybe that’s all there is.† â€Å"Have you considered returning to Ireland?† â€Å"It is not a possibility.† â€Å"But if it were?† â€Å"No good comes from considering things that cannot be.† Patricia was firm. Paul considered this a moment before speaking. â€Å"I suppose you’re right. Where about in Ireland are you from anyway?† â€Å"I came from Cork.† â€Å"You do not carry much of a brogue.† â€Å"I have worked hard to eliminate my brogue. Jack mocks me for it, and there are those in this country who hate me for it.† â€Å"It is unfortunate,† Paul said. â€Å"I think that it sounds beautiful.† Her gratitude and pleasure showed in her eyes. Paul glanced downward and noticed her petite fingers nervously playing with a locket that hung around her neck. The locket was cast in the shape of a four-leaf clover. It was unique, and she wore it religiously–it was almost as if she had been born with the necklace around her neck. It was as much a part of her as her deep auburn hair and green eyes. â€Å"I have heard it said of Cork, that the sky does not rain, it weeps,† Paul continued. â€Å"It is a beautiful, tragic land,† Patricia replied.

Influence of Mass Media :: Media

"People are more influenced by mass media than they think. What evidence is there to support this statement?" By Mass Media I mean 'the whole body of media reaching large numbers of public' the major ones being newspapers, television and the Internet. The main purposes of mass media are to provide information, entertainment and advertisement. In this essay I will discuss the influence that Mass Media has in the general public and give the evidence to support the statement "People are more influenced by mass media than they think.…". The history of mass media can be said that started from the ancient Greece. Philosophers, generals and politicians of the ancient Society discuss issues and after spread to the public by the use of word of mouth. The ancient Greek Drama and poetry can be considered as a form of mass media, communicates a message to the society. In other words since the early years people has always being influenced by Mass Media. In today's world people cannot live without Mass Media and with the help of technological improvements to send messages to the masses is becoming easier and easier. As we are been shower with tons of advertising, information and other sort of materials by the different types of Mass Media has influence in our everyday life styles. Newspapers are typically daily or weekly publication that contains news and opinion of current events, featuring articles, and advertising. By fact ‘there are now about 9000 daily newspapers around the world.' Therefore newspapers reach a wide audience worldwide, which is why newspaper is a type of Mass Media. The newspapers are an incredible influence tool in society; they can easily turn on people emotions in favor or against an issue or something. This is because we as readers tend to believe everything that is written in the newspaper even do it might be the wrong information. We can take the case around 12 years ago of the murder of James Bulger by Robert Thompson and Jon Venables, the British press had alleged that the kids were influence to commit such an act because of a spiteful video that they had watched, at the end the end they two kinds had not seen that video. What does this tell us about the newspapers? They mislead information that goes to the public which immediately influences the public to react, in this case the parent of kids prosecute the media that had influence their kids, but they don't know that the same media is influencing them to do act that way.

Exam Malpractice

Abstract Show/Hide This study considers the remote causes of examination malpractice in the Nigerian education system with a view to suggest new ways of combating the problem. Three research hypotheses were formulated to guide the study. Using the multistage stratified sampling technique, 200 students were selected for the study from 20 secondary schools in Akwa Ibom State. An Examination Malpractice Questionnaire (EMQUE) was used for data collection. The three research hypotheses were tested statistically using the Chi square statistical technique.The results indicate that poor study habits, paucity of educational facilities, and inability of schools to cover prescribed syllabuses are significant remote causes of examination malpractice in the country. Based on these findings, methods of tackling the menace are proffered and counselling implications are suggested. Introduction The issue of examination malpractice is a national emergency situation. Before the advent of western type e ducation, traditional Nigerian education was based mainly on experience and practice.Its mode of instruction was simple as knowledge was passed on orally and through practical tests. Students then only had to commit to memory, learn by rote, or through observation (Ibia, 2006). Because traditional Nigerian education placed little or no emphasis on certification, students had the proper view of education, seeing it as a means to an end not an end in itself. Besides, the Nigerian culture then frowned at dishonesty and would not hesitate to sanction offenders (Agogo, 2006).According to Ejiogu (2001), general moral decadence and the high premium placed on achievement and certificates by Nigerians has in recent times spawned examination fraud. The general overdependence on educational certificates as a measure of one’s knowledge and competence has led to a mad rush by most people for educational certificates (Sofola, 2004). In a bid to acquire such certificates, many have resorted to unethical means—foremost among which are examination malpractices—just to acquire the certificates at all cost.Without doubt, the persistent occurrence of examination malpractice in Nigeria has spawned heinous problems such as: 1. Lack of credibility of academic certificates acquired in Nigeria by the international community. 2. Declining standard of education in the country. Onyechere (2004) asserted that unless we are able to stop examination malpractice, the standard of education in Nigeria will continue to fall. 3. The problem of turning out into the society half-baked—if not unbaked—graduates who are virtually good for nothing and functional illiterates. 4.Inability to secure competitive and challenging jobs which require practical test of proficiency and skills. 5. The existing correlation between examination malpractice and corruption in public offices. As noted by Thomas Derry of the West African Examinations Council (WAEC) and quoted in the E xaminations Ethics Project (EEP) survey (2004) report, students who steal their ways to higher offices through examination malpractice would not find it difficult to engage in corrupt practices when they are employed. 6. Finally, examination malpractice has economic implications.According to EEP (2003) report, Nigeria loses more than one billion naira annually to examination malpractice. Thus examination malpractice could equally be seen as an economic crime. Mention-worthy at this juncture is the fact that Nigerians have not been sleeping since the wake of this mischief in the mid 1970s. It is on recorded history that the first serious case of examination malpractice in independent Nigeria was the leakage in 1977 of the West African Examination Council (WAEC) question paper for the West African School Examination (Onyechere, 1996).The outcry by WAEC in the wake of this incidence led to the setting up of a tribunal by the Federal government of Nigeria to investigate the mass leakage and to suggest possible measure to forestall future occurrence. The tribunal recommended severe punitive measures. The federal government followed this up by promulgating Degree No. 20 of 1984 and later, Degree No. 33 of 1999 in which severe punishments against perpetrators of examination malpractice were clearly enshrined.Further measures which have been taken in recent times to eradicate examination malpractice include that taken by the Obasanjo Administration which embedded in the National Economic Empowerment and Development Strategy (NEEDS) policy document a target of 40% reduction in examination malpractice annually; the existing legislation on examination malpractice, Degree No. 33 of the 1999 Constitution which is still in force—though not enforced; and the move by the Federal Ministry of Education to introduce the study of ethics in the school curricula with a view to forestalling examination malpractice.It is a truism that even though much has been done, it is eith er grossly inadequate or ineffectual at curbing the menace as we day-in-day-out see examination malpractices take newer, dynamic and appealing forms especially with the advances in Information and Communications Technology (ICT) coupled with the general falling standards of societal norms. It is also true that examination malpractice would not have attained its present endemic state but for the fact that the major stake holders in education are at the forefront aiding and abetting the crime.Orhungur (2003) decried the general opinion which tends to indict the students and exonerate the teachers and other examination agents. Quoting a tentative report by Usman, he maintained that if the staff, that is, all who have to do with examinations—examiners, typists, custodians, staff of examination bodies, printers, transporters, and security agents—put their house in order, students would not have access to examination materials before examinations. Umar (2003) indicted head m asters and principals as the biggest perpetrators of examination malpractice in the country.He asserted that headmasters in connivance with their teachers initiate primary school pupils into examination malpractice during common entrance examinations by giving answers to the students so that they would record high number of passes in their schools. In the case of secondary school principals, Umar (2003) stated emphatically that they are the worst perpetrators of the crime as they, in a bid to have the names of their schools praised and recognized, manipulate and aid the crime.In the same vein, Ike (2004) of the EEP held that principals have gone to the extent of building into the National Examinations Council (NECO) and the West African Examinations Council (WAEC) registration fees, an examination malpractice fee variously referred to as cooperation fees, understanding fees, examination welfare fees, and miscellaneous fees with the sole aim of bribing supervisors and invigilators an d whoever sent them so that they might ‘cooperate’ during examinations.Another group of master-minders who have rather taken centre stage in recent times are operators of private study centres also known as extramural classes. These study centres are veritable fronts for examination fraud operated by organized syndicate who charge outrageously high fees for examinations. Funnily enough, students are, more often than not, willing to pay because in the end it pays off very well (Thisday, 2004). The last group which is also a strong force behind the perpetration of examination malpractice is the parents. Many parents would not want their children to repeat any class no matter their level of performance.Thus, they pressure school authorities to give their children automatic promotion even when they fail their examinations. Parents are also in the forefront of hiring mercenaries to write examinations for their wards. They thus collude with principals to issue fake but favour able examination results to their children. Looking beyond the contribution of education stakeholders to examination crimes, other important causes of examination malpractice revolve around the students and their attitude towards their studies as influenced by the general socio-economic situation in the country.In recent times, students prepare—if at all they do—lackadaisically for examinations. The reason for this lacklustre attitude as opined by Thomas Derry of WAEC is that the youths have prioritized entertainment and pleasure at the expense of their books (myspacefm. com, 2004). Furthermore, Anger (2004) pointed out that the high fees associated with especially the Senior School Certificate Examination (SSCE) makes malpractice unavoidable as poor students cannot afford to repeat a given examination and would in the first instance do anything to pass it at all cost.A comprehensive submission by Anyiin (1998) identified the fundamental causes of examination malpracti ce to include: 1. Lack of necessary facilities for teaching/learning 2. Non-coverage of prescribed syllabuses due to their extensiveness and the general nonchalant attitude of teachers towards teaching. 3. Industrial actions by teachers. 4. Mass promotion of students in internal examinations. 5. The general misconception of good performance by some principals and the society as a means of enhancing the status of societal rating of the principals and their schools. . Faulty or lack of proper administration of examinations. 7. Imposition of school subjects on candidates by parents. 8. Poverty and greed on the part of the teachers who constitute the bulk of invigilators and examiners. 9. Constant increase in examination fees, among others. Statement of the Problem In the fight against examination malpractice, it appears that no one is exonerated. As exposed in the preceding section, education stakeholders, the students, as well as the national economy could rightly be apportioned blame s for the preponderance of this menace.In sum, these variables tend to operate interdependently such that there is a cumulative influence, with one variable buttressing the others. This could be seen in the fact that the poor economic situation in the country has compelled most poor parents to resort to unethical means in order that their wards may pass their examinations at one sitting. Therefore, this research investigates remote causes of examination malpractice in Nigeria with a view to proffering effective methods for curbing the menace.

Campaign to Make Awareness About Ocean Pollution

Campaign to make awareness about ocean pollution Background The current environmental issue of ocean pollution in Dubai which is spreading rapidly due to lack of awareness. Gulf countries depend heavily on seawater desalination for drinking water. But experts warns that pollution of gulf water could soon make it impossible to treat seawater for human consumption. According to ram Prasad a oil and gas expert in Dubai claims that increasing urbanisation led to dumping of sewage, hazardous waste and toxic chemicals in to the sea (Janardhan, 2004) Target PublicOcean pollution is a sector which is not taken seriously. There is awareness’ in the government but the regulations and rules must change to reduce the impact and make the public more aware about the situation. The primary target of the campaign is to make the main governmental authorities involved in water resource management to take an action about the current ocean pollution. Getting attention of main governmental authori ties such as : * The Ministry of Agriculture and Fisheries The Ministry of Electricity and Water * The General Water Resources Authority * The Federal Environmental Agency Objective The primary objective is to get the attention on governmental authorities to take the matter in to their hands by cooperating . for example oil spill is a serious issue how can they help to prevent it? What new laws could be built? Secondary objective is to make the general public aware of ocean pollution so that they won’t contribute to it. MessageThe message of the campaign would be â€Å"SAVE THE WATERS† which would influence the authorities and public to act upon it. Strategy/ channel and tactics Our stragedy of awareness is mainly based on media. Trough social networking sites to spread the message. Organising events to grab the public attention. News letters on leading newspapers such as gulf news sponsored by authorities. Timetable The time table would contain the days where campaign s will be held. Time and locations. Timetable

Interpersonal Communication Reflective Paper on the Movie Crash Essay

The motion picture Crash is an extremely thought provoking movie about the underlying racial tensions in our society, with the representation of black, Hispanic, and Middle Eastern ethnicities and the stereotypes associated with each. The movie Crash is unique because instead of showing characters at their best, like most popular movies do, the characters are instead stressed out and pushed to their own emotional limits. In the movie, crashing comes from beliefs in stereotypes, pre-conceived judgments, and racial discrimination. These negative elements run rampant throughout the movie in attempt to show a typical day in the life for the people of Los Angeles. No matter how hard some of the characters try to negate their own racial stereotype, in some way or form it becomes inevitable that they must live out the stereotype to exist in the society they live in. The character I will be analyzing throughout this paper is Officer John Ryan who was played by Matt Dillon. Ryan is a middle-a ged police officer in Los Angeles, California who has been with the force for seventeen years, with a knack for being exceedingly racist in his multiple encounters with African Americans. Although Officer Ryan is an incredibly verbal person, his use of nonverbal communication speaks even louder. From the beginning of the movie, Ryan displays character of a man that’s full arrogance and superiority. He seems to have a â€Å"better than thou† attitude. This is prevalent in the way he way he carries himself; shoulders back, chest out, and head cocked. He has looks of the â€Å"typical† All American male; tall, dark, and seemingly handsome with a loud and stately voice. I depict Ryan as a white supremacist. Not only is he racial, but also sees himself as being above those of color. He seems to think that he is entitled to the power that comes from his ethnicity. He believes that because he is a white male living in North  America, he is somewhat at the â€Å"top of the food chain†. Throughout the film, there are consecutive occurrences when Officer Ryan uses nonverbal and interpersonal communication to assert his authority and social supremacy. The first instance being when Officer Ryan pulled over Cameron and Christine, a classy black couple, for p resumably taking part in oral sex whilst maneuvering a vehicle. Ryan had so much underlying hatred towards blacks; he used his power to exercise inappropriate behavior towards an innocent couple of color. After asking Christine to put her hands on the car, he then began to feel her up and touch her body in an unacceptable manner right in front of her husband, the whole time acting as though he was â€Å"checking for weapons†. And after witnessing the conflict between Officer Ryan and Cameron, Hansen suggests that Officer Ryan be removed from the LAPD. He was soon shocked to find that the LAPD does not share workplace values or norms that are expected of law enforcement officers. Ryan’s actions are noted by his superior, however, because he has such a strong network density (how connected each network member is to other members) the superior officer refuses to dismiss Ryan, but transfers Hansen to another car. hen he shook hands with Hansen, he held on and squeezed extremely tight, assuring him that after years of doing this, he will become a different person; implying that after some time of working in the force, he, too, will become racist. Again, he was using this hand gesture to exert authority over one of his colleagues. In our society, particularly the South, there are many people with mindsets alike Officer Ryan. Although there are many people who would instantly recognize the racial injustices of his behavior, there are also many people who would justify it because of the general stereotype of blacks. The media somewhat perpetuates the stereotype of blacks simply by showing their gang activity, criminal accounts, and poverty levels. However, I think that officers Ryan’s hatred toward blacks stems from bad personal experiences of his own, particularly one with his father. As a result, every offense a black person commits reinforces his misinterpretation of the black population as a whole. Instead of seeing a person who commits a crime as a sinful human being who has made wrong decisions in life, he assumes the reason they commit such crimes is merely because they are black. As we continue lookin at Ryan, there were two very significant emotional moments for Ryan’s father with health coverage, Ryan  experienced the primary emotion of anger. He interpreted this event in an extremely negative way: because Shaniqua was black and made him angry, he believed that all black people were against him. While it is debatable whether or not he always had a negative mood towards African-Americans, there is certainly no denying a change in feelings. The result of this emotion was neuroticism on Ryan’s part, focusing only on the negatives, and subsequently venting on Cameron and Christine Thayer which violated socially acceptable display rules. The second emotional event for Ryan was when he eventually saves Christine Thayer from a car crash. He must save Christine by communicating with her, but the fear and anger she has towards Ryan because of his abuse hinders his ability to do so. It is in that moment that Ryan realizes what his actions and mismanagement of emotions had caused. Only through supportive communication, sharing messages that express emotional support and offer personal assistance, is John able to save Christine. There is a sense of reappraisal in Ryan’s second emotional encounter. The crash made him rethink about his previous actions toward African-Americans, and thus caused a change in how they impacted him emotionally. Conclusively, I see Officer Ryan as a very intriguing character. At the beginning of the movie, I thought he was just a racist jerk who didn’t care about anyone except for himself. The way he treated Cameron and Christine made it very apparent that he didn’t feel any shame in completely humiliating and taking advantage of two innocent people. However, as the movie progressed, you see him living with his dad and waking up in the middle of the night to take care of him and his health problem. Then you see him seeking out extreme measures to try and receive some alternate health care for his hurting father. And finally at the climax scene of the movie you see him risk his own life to save a black woman. At the end of the movie, I saw Ryan not as a selfish uncaring person but as a man who has let certain individuals change his perception on an entire race of people. Because he is a cop, he deals with all of the black people who DO live up to their stereotype and hardly ever comes in contact with the black people who are good and responsible citizens. He let his bitterness consume him.